The Rule of Seven: Why Your Brand Needs to Be Seen Seven Times Before Customers Buy
In today's competitive market, capturing consumer attention requires repeated exposure, and standing out from the crowd is essential. The Rule of Seven is a marketing term that means consumers typically need to encounter your brand at least seven times before seriously considering making a purchase from you.
The Rule of Seven serves as a guiding principle for brands seeking to influence consumer behaviour and drive conversions. In today's diverse and constantly evolving media landscape, employing a multi-channel approach that masters the Rule of Seven is essential for long-term brand love and success.
WHY EVERY BRAND SHOULD EMBRACE THE RULE OF SEVEN
Trust Building: Repetition builds trust and familiarity, essential components in the consumer’s decision-making process. The more times you see a brand or product, the more you feel like you know it, increasing your confidence in the brand.
Reinforcing Your Message: Consistent messaging across various touchpoints reinforces your brand's identity and the advantages you offer, as well as your call to action.
Front of Mind: In a sea of options, repeated exposure helps consumers overcome decision paralysis by keeping your brand front of mind for when they’re making the all-important decision.
Maintain Visibility: By investing in multiple touchpoints for consumers to see you across different points of their day/week/month, you’re maintaining a strong visibility in the market and are overtaking competitors.
Maximising ROI: By spreading your marketing efforts across multiple platforms and strategies, you increase the effectiveness of your campaigns and can drive higher returns on investment.
Brands that master the rule of seven are brands who have a multi-channel approach, embracing ambassadors, social media, media relations, sponsorships, advertising, experimental marketing and so on. We’re passionate about the rule of seven here at Rise & Shine and work hard to ensure our clients are achieving all of the above, either through us solely or working collaboratively with other specialist agencies.
If you have any questions, please feel free to reach out! We would love to chat.