We love the work.
FEATURED PROJECTS
GLASSHOUSE FRAGRANCES
’HAPPY HAPPY HOLIDAY’ LAUNCH
CAMPAIGN SERVICES
STRATEGY, EVENT, MEDIA RELATIONS, INFLUENCER OUTREACH, PAID INFLUENCER, MEDIA PARTNERSHIPS
CLIENT SINCE
JANUARY 2021
INDUSTRY
BEAUTY / LIFESTLYE
Mavericks of scent, Glasshouse Fragrances limited edition Holiday Collection is their largest and most anticipated launch of the year. Celebrating maximalism, aptly named ‘Happy Happy’, this collection boasted bright, bold colours and patterns, taking Christmas to a whole new level in truly outrageous style.
To build excitement, visibility and drive sales for the two drops of Happy Happy in store and online, Rise & Shine Agency spearheaded an integrated communications campaign that would deliver ‘maximalism’ results. Our strategic approach included media relations and influencer outreach – with four different creative mailers going out over six weeks, strategic media partnerships with Stuff and Remix, paid Scent Addict content creation with Hannah Barrett, Paige Fox, Shannon Kennard, and Annalee Kemsley, and an interactive event that brought the campaign to life - dubbed ‘The PR event of the year’.
Rise & Shine Agency’s efforts created consistent coverage and unmissable content from mid-October to mid-December, driving sales through the roof helping sell-out key products, and adding new fans to the Glasshouse Fragrances scent addict community.
This campaign not only boosted desirability and mass-awareness for Glasshouse Fragrances but also set a benchmark for engaging, festive PR strategies in the region.
SUCCESS IN NUMBERS
$808k
35+
500+
EDITORIAL PIECES
PR VALUE ACHIEVED
CONTENT PIECES
DERMALOGICA
Y2 ’EmpowHER’ CAMPAIGN 2024
CAMPAIGN SERVICES
STRATEGY, MEDIA RELATIONS, BRAND PARTNERSHIPS, CONTENT CREATION MANAGEMENT, PROJECT MANAGEMENT
CLIENT SINCE
2018 (INCUMBENT)
INDUSTRY
BUSINESS / BEAUTY
In 2024, Rise & Shine undertook the project management of the EmpowHER scholarship for long-standing client Dermalogica for the second consecutive year.
The EmpowHER scholarship, conceptualised by Rise & Shine, strategically reinforces Dermalogica’s commitment to female empowerment and innovation. This initiative brought together like-minded, female-founded brand SABEN and The Icehouse, enabling each brand to showcase their values and leverage their respective databases.
The brief for EmpowHER 2024 aimed to reach a broader audience of women across New Zealand, supporting them in advancing their businesses to the next level.
Under Rise & Shine's leadership, Dermalogica, SABEN, and The Icehouse collaborated to develop and activate the EmpowHER 2024 scholarship. This initiative successfully identified and supported three female entrepreneurs, providing them direct access to the CEOs of each brand for personalised business mentorship and the opportunity to compete for substantial prizes.
Rise & Shine executed a comprehensive media relations campaign targeting lifestyle, business, and trade media outlets.
A significant achievement was securing coverage of the 2024 EmpowHER winner, Megan King, on Breakfast TV. Megan discussed her business, Finding Voices, and her success in winning the scholarship.
SUCCESS IN NUMBERS
4,440
10K+
$107K
UNIQUE WEB VISITORS
ONLINE SESSIONS
EDITORIAL VALUE ACHIEVED
LE CREUSET
’RHONE’ LAUNCH
CAMPAIGN SERVICES
STRATEGY, MEDIA RELATIONS, PRODUCT EVENT, PRODUCT SEEDING
CLIENT SINCE
JANUARY 2024
INDUSTRY
FOOD / LIFESTLYE
Renowned globally as a leader in premium cookware, Le Creuset requires no introduction among culinary enthusiasts. Despite its esteemed reputation, the brand had not activated in New Zealand for four years.
Rise & Shine was enlisted to reintroduce and invigorate Le Creuset for its Colour of the Year, Rhône launch. Engaging with Celebrity chef Josh Emett, we created an event that took key opinion leaders on a culinary journey with a bespoke, French-inspired three-course meal, expertly matched with fine wines from the Cotes de Rhône region. The versatility of Le Creuset's Rhône collection shone through as every dish was served in a different piece. Head-turning product displays lined the long table and surrounded the marble benches, featuring vegetables cascading from Rhône vessels, including the eye-catching garlic and cabbage tower.
The Le Creuset Rhône launch exemplified the power of creativity and immersive experiences. Attracting a diverse audience of media personalities, food bloggers, and lifestyle influencers, the event and campaign sparked substantial social media buzz and garnered extensive media coverage. Moreover, Rise & Shine has been retained to continue representing Le Creuset in New Zealand going forward.
SUCCESS IN NUMBERS
100%
13:1
27
SOCIAL SHARE RATE
ROI (OR 1275%)
EDITORIAL FEATURES
PLUS — 3.157 MILLION SOCIAL IMPRESSIONS