Monthly Highlight – Jo Loves Amber, Lime & Bergamot Sydney Launch
In the world of fragrance, few names command as much respect and admiration as Jo Malone CBE.
Renowned for her unparalleled storytelling and ability to craft scents that evoke emotion and transport the senses, the English Scent Maverick, has once again captivated our imaginations with the launch of Jo Loves Amber Lime and Bergamot. The sophisticated scent for Mother’s Day, inspired by the incredible Concours d’Elégance event has taken Kiwis on an olfactory journey to remember.
As part of the brief, Rise & Shine PR was given the opportunity to send three select content creators to Sydney for the once-in-a-lifetime opportunity to meet Jo Malone herself. Our key objective was to create widespread awareness and buzz for the brand for their key gifting moment. By thinking strategically and creatively we ensured the maximum return for the brand.
Rise & Shine handpicked and hosted brand devotees, Sera Cruickshank, Tima Savea and Iyia Liu on a whirlwind two day trip that included:
Live activation at the bustling Pitt Street Mall with Jo Malone CBE
Fragrance Tapas experience at the Jo Loves Strand store
Beautiful breakfast event with Jo to unveil the new fragrance and share her story at Chiswick
The results:
Two long format media interviews in Viva (print & online) worth over $20K
100% share rate from the Sydney Trip. 31 stories, 4 posts and a TikTok as a result
Product seeding campaign to an additional x 20 NZ influencers for Mother’s Day with a 61% share rate
